Michael Ozanian and Kurt Badenhausen at Forbes.com name NHL's most valuable teams, with the Rangers coming in at #2..."The value of the Rangers continues to surge as they have once again become a perennial playoff team and dominate the metropolitan hockey market, despite the New Jersey Devils' new building across the Hudson River."
The Toronto Maple Leafs were named #1.
...this isn't much of a surprise since the Rangers are owned by Cablevision Systems which also owns the Knicks, Liberty, all the MSGNetworks, MSG Arena, WaMu theatre, Radio City Music Hall, Beacon Theatre and the Chicago Theatre.
...plus being an original six team, the Rangers brand is very much in demand.
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